From the desk of: Shaqir Hussyin
Re: Why I stopped taking sales calls after 16 years

Dear friend,

Let me be direct with you.

I'm not going to tell you sales calls never work. I've closed a lot of money on the phone and so have my clients, and we still do. I'm known in the marketplace for building over 3,000 high-ticket sales funnels and for my methodology of "100 calls in 30 days or you don't pay." So trust me on this one.

I loved sales calls with qualified leads and buyers. For sixteen years.

Then I got married and had a baby. And somewhere in the middle of that I realised I don't want to do sales calls ever again. I wanted to replace myself with one-to-many selling systems.

Here's the problem with that. Not everyone can copy the webinars, the videos, the presenting, the speaking on camera. I needed a fast way to get the same results, making multiple six figures a month, without doing any of it.

Last month my business generated $425,000 in sales, all thanks to this.

In the last twelve months alone I used these systems to create over $1.6 million in extra cash.

And over the past decade I've generated more than $40 million for myself, and worked with over 25,000 clients and students around the world. Which brought me to a realisation I'd rather you had before everyone else finds out.

The traditional pitch is dead

The convincing part. Where you sit down with someone who doesn't know you, doesn't trust you, and hasn't paid you a penny, and you have an hour to fix all three from a standing start.

The one to two hour sales calls where prospects ghost you. Then you hire setters and closers. Then you pay a recruiting company $25,000 to find you setters, who bring you leads that don't buy.

That stopped working and you've felt it. Show-up rates collapsed. The people who do show up have three other coaches in three other tabs. They keep comparing prices. The ones who say yes on Tuesday go quiet by Friday.

You know what I mean. You've experienced it. You've seen the downfall of the typical book-a-call funnel.

Most people responded by getting better at pitching. More scripts. More objection handling. A closer, then a manager for the closer.

I went the other way and removed the pitch entirely.

A buyer is worth 100x more than a lead

Here's what I found. If you take what's already in your head, extract it into a small digital course, and sell that course for $27 to a complete stranger, something happens that no call can produce. They've paid you. They've consumed your thinking. They've seen what you actually know.

I've built a list of over 1.5 million subscribers online. I'm not famous. No viral videos. No New York Times bestseller. No TV appearances.

And I'd take my small list of 10,000 customers over a million subscribers any day of the week.

Because a subscriber is a maybe. A buyer has already answered the only question that matters.

Then the course does the selling

If you build that course correctly, the buyer finishes it holding a written diagnosis of their own business. Their numbers. Their bottleneck. The distance between where they are and where they said they wanted to be.

You haven't made a single claim. They made it.

And nobody argues with their own diagnosis. That's the whole reason nothing needs pitching afterwards.

The prompt extracts your course. Your course extracts your buyer.

That's the AI Extraction Protocol. And now you can install the whole thing in the next sixty minutes instead of working it out over sixteen years like I did.

What's actually holding you back

You've been told the problem is that you haven't built your course yet.

That's the symptom. The problem is there's exactly one door into your business and it costs five figures to walk through.

Think about what that forces. A stranger who has given you nothing, seen nothing and risked nothing has to make a $10,000 decision as their first interaction with you. So you have to build enormous trust inside a single hour, against three competitors, with someone whose kid is shouting in the background.

That's not a closing problem or a discipline problem. It's an architecture problem, and no script fixes architecture.

It also isn't your fault your course never got built. You were told to film forty modules, write a curriculum, hire an editor and launch it properly. That's six months of work for a product that hasn't validated yet, so of course it kept sliding down the list. It should have.

The version that works is small, fast and cheap. It exists to turn a stranger into a buyer, not to teach everything you know. Once you see that, a course stops being a six-month project and becomes an hour.

Who benefits from you believing otherwise

Two industries, pulling in opposite directions on the same person.

The high-pressure sales economy needs the pitch to exist. Script vendors, objection-handling courses, setter agencies on retainer, closer academies. Their revenue depends on you believing the phone is the only door.

The course-creation industry needs your course to be enormous. Platforms, production companies, curriculum consultants, launch strategists. Their revenue depends on you believing a real product takes months.

Between them you end up with no front end and no time to build one, which is exactly the position that keeps you on the phone.

I'm not against selling and I'm not against depth. I've made a very good living doing both. I'm against a model where the buyer's first experience of you is an ambush, and where the only asset that could fix it is priced in months of your life.

Why this window matters now

Two things are open at the same time, which is unusual.

The first is traffic. Almost nobody in this market has a proper front end, so cold traffic to a $27 product is still cheap. You can buy a buyer for less than most people pay for a booked call, and unlike a booked call, a buyer stays yours. That gap narrows every quarter. It happened to webinars around 2016 and challenges around 2021, and the people who built early still own those lists.

The second is that pulling a sellable course out of a human being in seven minutes only became possible recently. Right now that's an advantage. Within eighteen months it's table stakes, and the advantage moves to whoever built their buyer list while it was cheap.

So the question isn't whether to try this. It's whether you acquire your next thousand buyers at today's price, or spend two more quarters on the phone and acquire them at 2027 prices.

One of those happens either way.

Why I'm the one telling you this

I started with nothing worth mentioning. No family money, no network, no investor. I made every mistake available and most of them twice. I hired too fast, trusted the wrong people, and complicated things that should have stayed simple, then paid consultants to simplify them again.

The rebuilds taught me more than the wins did, because losing money forces you to work out which parts of a business actually survive pressure.

The answer never changed. The money that survives is built on systems. Hustle doesn't compound. Assets do.

So I'm not going to teach you to close better. I'm going to hand you the infrastructure and let it do the work.

This isn't a business I built in theory. It's what Funnels.com runs. If I woke up tomorrow with nothing, this is the first thing I'd rebuild, and it would be live before the end of the week.

That's the only test I hold my own products to. If I wouldn't rebuild with it, I don't sell it.

Talk soon,
Shaqir Hussyin
Founder, Funnels.com & Wealth Academy